• Product Quality
How do you evaluate the products according to quality criteria (material, workmanship, durability)?
• Range Policy
How important are the following aspects of the range policy for you: the breadth and depth of the product range, competitive price ranges, contemporary design, degree of innovation?
• Battery Expertise
Which battery brand stands, in your point of view, for quality and know how in a market with increasing importance, including performance, compatibility, depth of the product range, marketing potential, technical in-house expertise?
• Rate of Turnover
Do product quality, functionality, fashion statement, price-performance ratio, brand image and consumer advertising help to sell the product successfully?
• Obtainable Profit Margin
Do the actually obtainable profit margins (i.a. due to the suppliers’ cultivation of the market) contribute to the necessary profit allowing qualified staff and adequate service?
• Conditions/Rebate System
Do the buying conditions meet the high-quality commitment at the point of sale and the necessary profit margin of the specialty retailers?
• Delivery Performance
Are the ordered goods delivered on time, in good condition and completely? Are reorders handled appropriately?
• Handling of Complaints
Is fairness taken seriously or do bureaucratic rules impede the quick processing of complaints? Are damage claims by consumers handled in an adequate manner as well?
• Support through Field Service
How ist the field service organized? Can regular and sufficient visits be guaranteed? Is the field representative a good advisor and supporter or is it his priority to push products into the market?
• Support through internal sales force
Are the office employees of the supplier always available and competent?
• Support of the Specialty Retail Trade
Does the supplier appreciate the quality and the service of the specialty retailers by supporting them in a particular manner? Does the supplier cultivate the market by meeting the high quality standards concerning sales and service of his products? Does he offer territorial protection?
• Sales support
Does the supplier provide appropriate measures to promote the sale of his products (consumer advertising, point of sale materials, special actions, sales training, movitation courses …)?
What do you think of seasonal and discount events? Which role do they play and how far does it make sense to follow or reject them?
• Online Strategy
Does the supplier pursue an online strategy, which does not make specialty retailers redundant but integrate them into the distribution structures – to the advantage of both the consumers and the retailers? How do you assess potential cooperations in the market?